East Africa attracts millions of tourists every year. Over the past 10 years, its earnings from tourism have doubled. Compared to the rest of Africa, the region is experiencing healthy economic growth. This makes it a promising investment destination.
Factors like regional tourism, movement of workers and technology development have catalysed East African integration and cross-border banking.
Many cross-border banks originate from Kenya with branches across the region. One example is Kenya’s Equity Bank, which relies heavily on digital technology. The digital space has many positive attributes but the threat of cybercrime and insecurity is prevalent.